![Hermes keeps luxury in the family as it translates its model of super exclusivity online | South China Morning Post Hermes keeps luxury in the family as it translates its model of super exclusivity online | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/images/methode/2018/03/30/3f44b732-30dc-11e8-9019-a420e6317de0_1280x720_145733.jpg?itok=3xWeXAAb)
Hermes keeps luxury in the family as it translates its model of super exclusivity online | South China Morning Post
![Hermes International's CEO Axel Dumas poses before the unveiling of the new Hermes boutique on Rodeo Drive in Beverly Hills, California September 3, 2013. REUTERS/Fred Prouser (UNITED STATES - Tags: BUSINESS FASHION Hermes International's CEO Axel Dumas poses before the unveiling of the new Hermes boutique on Rodeo Drive in Beverly Hills, California September 3, 2013. REUTERS/Fred Prouser (UNITED STATES - Tags: BUSINESS FASHION](https://c8.alamy.com/comp/2CMRKTT/hermes-internationals-ceo-axel-dumas-poses-before-the-unveiling-of-the-new-hermes-boutique-on-rodeo-drive-in-beverly-hills-california-september-3-2013-reutersfred-prouser-united-states-tags-business-fashion-2CMRKTT.jpg)
Hermes International's CEO Axel Dumas poses before the unveiling of the new Hermes boutique on Rodeo Drive in Beverly Hills, California September 3, 2013. REUTERS/Fred Prouser (UNITED STATES - Tags: BUSINESS FASHION
![WearEasy on Twitter: "In conversation with Hermes' CEO Axel Dumas, my interview about 180-year-old family business and how the limelight … https://t.co/vRtBKv633j" / Twitter WearEasy on Twitter: "In conversation with Hermes' CEO Axel Dumas, my interview about 180-year-old family business and how the limelight … https://t.co/vRtBKv633j" / Twitter](https://pbs.twimg.com/media/CaC-vQuWYAAwPoJ.jpg)